Under Armour started off as a t shirt appeal
and took off into a multi- billion dollar company. Kevin Plank is the owner and
founder of under Armour. He always grew up playing football and wanted to
create a newer and more comfortable jersey for players to wear. Kevin Plank has
taken his Under Armour Company to a whole new level by helping out the NFL by
funding concussion programs. Plank has risen up to 10 million dollars in grants
and awards. Also Under Armour has funded innovative approaches to help with
prevent and to identify brain injuries. This challenge has helped to bring
people back to look for new ways that can help players to be safer on the field,
such as looking for new ways to improve helmets or protective equipment that
will reduce the chance of concussion. Roger Goodell and Kevin Plank both believe
that there will be safer helmets that can be created and used on the football
field at all ages. Heads up football is also another thing that is being better
funded so players are receiving the proper education and teaching they need to
help prevent injuries so there playing the game the right way. Besides equipment
upgrade and findings, rule changes in the NFL have helped to prevent the number
of head injuries. Roger Goodell created a rule that if head to head contact was
made there would be a penalty and also a player could be fined if the hit was
serious enough.
